Released on = August 31, 2006, 2:01 pm

Press Release Author = The Miller Group

Industry = Advertising

Press Release Summary = We have just landed an
exciting marketing campaign with a high-end women\'s athletic apparel
boutique called Sporteve. Women over the years have been overlooked by
athletic stores as they have been mostly ruled by their male
counterparts. Through outdoor sports interests of women, Sporteve and The Miller
Group have teamed up to implement their vision and reach out to customers in
Southern California and beyond.

Press Release Body = LOS ANGELES - 17 AUGUST 2006 The Miller Group, a Los Angeles
advertising and public relations agency, recently became the agency of record for
Sporteve - a high-end Culver City retailer specializing in outdoor athletic apparel,
gear and accessories exclusively for women.

Sporteve is part of a growing national trend of athletic apparel stores focused on
women. Women have often been overlooked in sporting goods stores, as the industry
has been regarded as \"a good ol\' boy industry, run by men for men,\" according to
Matthew Powell, an analyst at researcher Sports One Source in Princeton, N.J.

Sales of women\'s athletic apparel, which in 2004 totaled $4.9 billion, was up 8.8%
from 2002, while men\'s sales were flat, according to the Sporting Goods
Manufacturers Association.

"Sporteve is about making women feel comfortable in their own skin," according to
owner D'Lynda Fischer, an avid cyclist, Venice resident and urban planner. The
Culver City store, which opened in July, 2006, is the first in an aggressive
expansion planned for the next few years.

The Miller Group developed the corporate branding, launched the web site -
www.sporteve.com -- and recently created the company's first integrated marketing
campaign. The agency is implementing an aggressive, grass roots effort to reach
nearly 100,000 potential customers through running, cycling, hiking, kayaking and
other outdoor clubs and organizations throughout Southern California. Consumer
outreach also includes online marketing, a local and national public relations
effort and viral marketing.

"Our goal is to extend the sporteve brand beyond Southern California while building
strong name recognition and destination status in L.A.," said Renee Miller,
president and creative director of The Miller Group.

The Miller Group specializes in providing integrated marketing solutions to a full
spectrum of clients, including RE/MAX, North American Scientific and First Federal
Bank of California. For additional information, please contact (310) 442-0101.







Web Site = http://www.millergroup.net

Contact Details = 1516 S. Bundy Drive Suite 200
310-442-0101
http;//www.millergroup.net
Melysa@millergroup.net